customers first before profit
“Effective leadership is putting first things first. Effective management is discipline, carrying it out.”Dr Stephen R. Covey
Some entrepreneurs are quite disciplined to implement the first thing first principle using the 2×2 matrix designed by Covey and Eisenhower that explained how to prioritize what is important vs urgent.
While having this habit is commendable for effective management however, I have noticed some business leaders don’t prioritize meeting customer’s need over profit-making.
No doubt, most business is concerned about profit-making however, that shouldn’t take first priority place.
And this shouldn’t be seen as a chicken and egg situation. In this case, you clearly need to get the chicken to produce eggs. Next, you have to feed the chicken so they can produce eggs —one is a prerequisite for the other.
In summary, no customer no business therefore no revenue no profit. Unarguably, profit doesn’t bring customers but customers can bring revenue which leads to profit.
On a high level, meeting the need of customers should be number one on the priority list in every business. While at the granular level what to prioritize for the customer could be a subject for debate.
Sadly, many business leaders still make decisions at the expense of their customers, they let their quest for high-profit over-ride satisfying customers’ need.
Prophecy over Speaking in tongues
We can learn the first thing first principle from the Apostle Paul in his letter to the Corinthians. Paul taught the people on prioritizing the need of the church before personal need. He advised them to seek first spiritual gifts that edify the church before others.
“Anyone who speaks in a tongue edifies themselves, but the one who prophesies edifies the church.”1 Corinthian 14-4
Paul realized if the church wants to grow and convert unbelievers, they need to foster spiritual gifts that would benefit everyone. Speaking in tongue is good but it’s meaningless to others if you can’t interpret what you’re saying.
Therefore, take this principle from Paul and apply to your business, foster initiative that meets the need of customers over personal business needs. Understanding what really matters to your customers is very important.
Simply ask these questions
What are the things I do that edifies my business more than my customer?
Does it take precedence over satisfying my customers’ needs?
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