Business values are important in culture building as stated in this post. Therefore, choose the right values to build your organization culture.

Values also provide clarity to your employees on what is truly important in the organization, clarity on personal conduct on what is expected from each other.

There are many successful businesses you can learn from to help you choose the values that are suitable for your type of business.

Below are some of them I picked in no particular order;

photo of Coca-cola company building- business values
1. Coca-Cola
  • Leadership: The courage to shape a better future
  • Collaboration: Leverage collective genius
  • Integrity: Be real
  • Accountability: If it is to be, it’s up to me
  • Passion: Committed in heart and mind
  • Quality: What we do, we do well
2. Multichoice Group
  • We Care: is about doing what’s best for everyone – ourselves, our colleagues, and most importantly, our customers.
  • We Connect: with others and build lasting relationships through collaboration, communication, and clarity.
  • And We Create: curiosity, courage, and commitment
3. System1
  • Respect: All employees and customers treated with dignity.
  • Transparency: Honest and direct communication and feedback.
  • Ownership: Individual decision-making combined with accountability.
  • Excellence: High standards from ourselves and from each other.
  • Privacy: Respect & highly guard the right to privacy
4. Vertafore
Photo of Photo of vertafore officeertafore office
  • Bias to Action: We’re united by an innate drive to take action and make a difference in the technology and insurance spaces.
  • Win Together: We work together as one team, showing empathy and respect along the way.
  • Show Up Curious: We work to challenge one another to push boundaries and think beyond the box.
  • Say It, Do It: We honor every one of our commitments because integrity is important to us.
  • Customer Success is Our Success: We cultivate authentic relationships and follow up by actively listening to their needs.
5. Kin+Carta  
Kin-carta building - Business values
  • Embrace Servant Leadership: Achieve success by enabling the success of others.
  • Practice Empathy: Define the future while honoring the past.
  • Empower Disruption: Play bigger, defy gravity, be courageous.
  • Catch Excellence: Chase perfection in every work product.
  • Make a Difference: Use our resources to improve our world.
6. Ethopian Airlines
  • Professional-excellence
  • Integrity, respect, self-discipline commitment and teamwork
  • Learning Institution with the objective for continuous quality improvement, innovation, and knowledge
  • Sharing the highest customer satisfaction and service
  • Innovation and creativity
7. D-light Design
  • Innovative
  • Honest
  • Optimistic
  • Passionate
  • Empathetic
8. MTN Group
  • Leadership: Lead by example, be an inspiration, provide vision, be accountable, take ownership, be dependable
  • Innovation: Be creative, create new ideas, do things differently, be original, focus on solutions
  • Relationships: Work together, cooperate, share ideas through teamwork, be caring and friendly, show respect, communicate
  • Integrity: Be honest, deliver on promises, do what is right, be truthful to others and yourself, be trustworthy and reliable
  • Can do: Be positive, believe in yourself, show willingness, endure and have courage
9. Kellogg’s
Photo Kellogg's building - business values
  • Integrity
  • Accountability
  • Passion
  • Humility
  • Simplicity
  • A focus on success
10. Tyson foods
  • Be honorable and operate with integrity
  • Be faith-friendly and inclusive
  • Serve as stewards of the resources entrusted to us
  • Provide a safe work environment
Hobby lobby building- business values
11. Hobby lobby
  • Innovative ideas
  • Passion
  • Hard work.

Takeaway: So, values are the bedrock to build organizational culture, choose values you can drive along with your employees

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